
On the cutting edge
ADRIAN FERNANDES looks at five innovative campaigns that engaged audiences and delighted advertisers
ADRIAN FERNANDES looks at five innovative campaigns that engaged audiences and delighted advertisers
Competition in the automotive sector is at an all-time high. Finding a strategic edge will make all the difference. ADRIAN FERNANDES looks at four strategies that lift car ads above the crowd
Qualitative research from the NMA UK shows how topical newspaper advertising deepens engagement and offers advertisers opportunities for better targeting.
UK - Newspapers delivered sales, strengthened brand loyalty & buying intention for Kettle Chips.
UK - Newspapers' style and celebrity sections kept GHD at the cutting edge of fashion in this integrated campaign.
UK - In Ford's integrated and multi-platform campaign, newspapers delivered the biggest effects on brand measures for the lowest cost.
UK - See how the supplement brand used newspapers to attract new users and strengthen the relationship with its existing customers.
Reporters Without Borders uses augmented reality to bring to life the importance of press freedom and its role in democracy.
India - An innovative application of creativity in a single newspaper ad achieved 12% of Vento's annual sales target in one day.
UK - Newspapers delivered a sales uplift and increased brand loyalty for the FMCG brand, Birds Eye.