On the cutting edge
ADRIAN FERNANDES looks at five innovative campaigns that engaged audiences and delighted advertisers
Global case studies
Turbo-charge car ads
Competition in the automotive sector is at an all-time high. Finding a strategic edge will make all the difference. ADRIAN FERNANDES looks at four strategies that lift car ads above the crowd
Topical ads & maximum impact
Qualitative research from the NMA UK shows how topical newspaper advertising deepens engagement and offers advertisers opportunities for better targeting.
Kettle Chips case study
UK - Newspapers delivered sales, strengthened brand loyalty & buying intention for Kettle Chips.
GHD case study
UK - Newspapers' style and celebrity sections kept GHD at the cutting edge of fashion in this integrated campaign.
Ford's multi-platform campaign
UK - In Ford's integrated and multi-platform campaign, newspapers delivered the biggest effects on brand measures for the lowest cost.
Newspapers build relationships
UK - See how the supplement brand used newspapers to attract new users and strengthen the relationship with its existing customers.
Reporters Without Borders
Reporters Without Borders uses augmented reality to bring to life the importance of press freedom and its role in democracy.
VW - Talking Newspaper
India - An innovative application of creativity in a single newspaper ad achieved 12% of Vento's annual sales target in one day.
Birds Eye Frozen Vegetables
UK - Newspapers delivered a sales uplift and increased brand loyalty for the FMCG brand, Birds Eye.