Six strategic roles of newspaper advertising
There are many ways to create powerful connections with readers when you advertise in news media.
Best Practice
Turbo-charge car ads
Competition in the automotive sector is at an all-time high. Finding a strategic edge will make all the difference. ADRIAN FERNANDES looks at four strategies that lift car ads above the crowd
Extension
The Extension strategic role is used to remind people of the TV advertising for a brand, store, issue or cause.
Call to Action
The Call to Action role gives people a reason to buy, use or find out more about a brand, store, issue or cause.
Conveying Information
Conveying Information advertising gives people more information about a brand, store, issue or cause.
Affinity
Affinity advertising gives people a good feeling about a brand, store, issue or cause.
(Re)Appraisal
The (Re)Appraisal role encourages people to think differently about a brand, store, issue or cause.
Public Agenda
The Public Agenda strategic role raises an important issue or cause.