
Six strategic roles of newspaper advertising
There are many ways to create powerful connections with readers when you advertise in news media.
There are many ways to create powerful connections with readers when you advertise in news media.
Competition in the automotive sector is at an all-time high. Finding a strategic edge will make all the difference. ADRIAN FERNANDES looks at four strategies that lift car ads above the crowd
The Extension strategic role is used to remind people of the TV advertising for a brand, store, issue or cause.
The Call to Action role gives people a reason to buy, use or find out more about a brand, store, issue or cause.
Conveying Information advertising gives people more information about a brand, store, issue or cause.
Affinity advertising gives people a good feeling about a brand, store, issue or cause.
The (Re)Appraisal role encourages people to think differently about a brand, store, issue or cause.
The Public Agenda strategic role raises an important issue or cause.