NewsMediaWorks

  • Newsletter sign up
  • Contact
  • How can we help?
  • News & Opinion
    • Industry News
    • Opinion
    • Features
    • Video
    • Publications
    • Press Play
  • Research
    • Audience
    • Multiplatform
    • Print
    • Infographics
    • Retail
    • Digital
    • Regional & Community
    • Major Reports
    • Key Industry Sectors
    • Path to Purchase
    • Audience in Focus (Key Demo’s)
    • Quarterly Audience Report
  • News Media
    • Influential by Nature
    • Newspaper Locator
    • Discover Newspaper Media
    • Press Freedom
    • Environment
    • Events
  • Advertising
    • Buy on Platform
    • Creative Benchmarking
    • Case Studies
    • Advertising Agencies
    • Advertising Regulation
    • Copy School
    • Fast Facts
    • Nickable Charts
  • Home
  • Research
  • Audience

Best Practice

Six strategic roles of newspaper advertising

Six strategic roles of newspaper advertising

  • Adrian Fernandes
  • 22 March, 2016

There are many ways to create powerful connections with readers when you advertise in news media.

Turbo-charge car ads

Turbo-charge car ads

  • Adrian Fernandes
  • 21 October, 2014

Competition in the automotive sector is at an all-time high. Finding a strategic edge will make all the difference. ADRIAN FERNANDES looks at four strategies that lift car ads above the crowd

Extension

Extension

  • NewsMediaWorks
  • 16 June, 2008

The Extension strategic role is used to remind people of the TV advertising for a brand, store, issue or cause.

Call to Action

Call to Action

  • NewsMediaWorks
  • 16 June, 2008

The Call to Action role gives people a reason to buy, use or find out more about a brand, store, issue or cause.

Conveying Information

Conveying Information

  • NewsMediaWorks
  • 16 June, 2008

Conveying Information advertising gives people more information about a brand, store, issue or cause.

Affinity

Affinity

  • NewsMediaWorks
  • 16 June, 2008

Affinity advertising gives people a good feeling about a brand, store, issue or cause.

(Re)Appraisal

(Re)Appraisal

  • NewsMediaWorks
  • 16 June, 2008

The (Re)Appraisal role encourages people to think differently about a brand, store, issue or cause.

Public Agenda

Public Agenda

  • NewsMediaWorks
  • 16 June, 2008

The Public Agenda strategic role raises an important issue or cause.

Narrow your search

Please select a category and a topic to filter by:

3.2 million Australians read regional newspapers in print.

Discover more Fast Facts
  • Audience Insights

    • Audience
    • Multiplatform
    • Print
    • Digital
    • Regional & Community
    • Major Reports
    • Path to Purchase
    • Audience in Focus (Key Demo’s)
    • Quarterly Report
  • Advertising

    • Case studies
    • Creative Inspiration
    • Advertising regulation
    • Copy School
    • Nickable charts
    • Fast facts
  • News Media

    • Discover newspaper media
    • Press Freedom
    • Newspaper excellence
    • Environment
    • Events
  • News & Opinion

    • News
    • Opinion
    • Features
    • Publications
    • Video
    • Press Play
  • About us

    • About us
    • Staff
    • Board
    • Newsroom
    • Regulation & legal
    • Industry partners
    • Membership
    • Privacy Policy
    • Advertising Opportunities
  • Can we help?

    • General enquiry
    • Research assistance
    • Ad checking
    • Request a presentation
  • Contact us

    • NewsMediaWorks
    • 2 Holt Street
    • Surry Hills NSW 2010
    • +61 2 8114 7454

Copyright 2018 © NewsMediaWorks. All Rights Reserved.