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Case Studies Case Studies
30th Aug

MYOB x News Corp Australia

News media provides an effective contextual advertising environment for MYOB

MYOB x News Corp Australia

News media provides an effective contextual advertising environment for MYOB

Case Studies Case Studies
27th Aug

ANZ x The Australian

How “being in the news” helped ANZ change brand perceptions

ANZ x The Australian

How “being in the news” helped ANZ change brand perceptions

4th Aug

Resource Centre
Resource Centre

Trending News
24th Aug

Total News readership continues to grow

The latest release of Total News readership shows news consumption continues to grow with 20.5 million Australians consuming news in a four-week period, an increase of 0.8 per cent compared to the same period last year.

Total News readership continues to grow

The latest release of Total News readership shows news consumption continues to grow with 20.5 million Australians consuming news in a four-week period, an increase of 0.8 per cent compared to the same period last year.

Case Studies Case Studies
11th Jun

Tourism Australia x The Sun Herald
Tourism Australia x The Sun Herald

Trending Media Release
22nd Aug

Total News maintains readership growth

Total News readership is up 0.8 per cent for the 12 months to June 2022 as news reaches 97 per cent of Australians over the age of 14.

Total News maintains readership growth

Total News readership is up 0.8 per cent for the 12 months to June 2022 as news reaches 97 per cent of Australians over the age of 14.

4th Aug

News In Action
News In Action

Trending News
10th Aug

How Australian news publishers are future-proofing for younger audiences

The Australian news media industry is thriving with Total News reaching an audience of 20.5 million Australians. The focus is now switching to the audiences of tomorrow to ensure they can engage with news in ways that suit their lifestyle.

How Australian news publishers are future-proofing for younger audiences

The Australian news media industry is thriving with Total News reaching an audience of 20.5 million Australians. The focus is now switching to the audiences of tomorrow to ensure they can engage with news in ways that suit their lifestyle.

Trending Media Release
23rd May

Total News readership continues to grow

Total News readership is up 0.9 per cent for the 12 months to March 2022 as news continues to reach 97 per cent of Australians over the age of 14.

Total News readership continues to grow

Total News readership is up 0.9 per cent for the 12 months to March 2022 as news continues to reach 97 per cent of Australians over the age of 14.

4th Aug

Why News
Why News

Trending News
6th Apr

Increase in readership and advertising revenue highlights the successful ev...

In recent years we have witnessed an incredible evolution in media. Traditional notions of media formats and channels have blurred.

Increase in readership and advertising revenue highlights the successful ev...

In recent years we have witnessed an incredible evolution in media. Traditional notions of media formats and channels have blurred.

Research The Benchmark Series
16th Mar

The Benchmark Series: The powerful impact of placement

The Benchmark Series is Australia’s largest cross-media advertising effectiveness study.

The Benchmark Series: The powerful impact of placement

The Benchmark Series is Australia’s largest cross-media advertising effectiveness study.

Trending Media Release
28th Feb

Total News readership increases in all states, reaches 97% of adult populat...

The latest release of Total News readership shows news is holding strong with 20.4 million Australians consuming news in a four-week period, an increase of 0.9 per cent compared to the same period last year.

Total News readership increases in all states, reaches 97% of adult populat...

The latest release of Total News readership shows news is holding strong with 20.4 million Australians consuming news in a four-week period, an increase of 0.9 per cent compared to the same period last year.

Case Studies Case Studies
16th Mar

Cartier x The Sydney Morning Herald
Cartier x The Sydney Morning Herald

Case Studies Case Studies
16th Mar

Paw by Blackmores x Good Weekend
Paw by Blackmores x Good Weekend

Case Studies Case Studies
16th Mar

Visit Victoria x The Age
Visit Victoria x The Age

Trending Media Release
1st Nov

Nine in 10 under 40s engage with news every month, more than any other chan...

A new report, The Youth Chapter, debunks the myth that young Australians don’t engage with news.

Nine in 10 under 40s engage with news every month, more than any other chan...

A new report, The Youth Chapter, debunks the myth that young Australians don’t engage with news.

Trending News
29th Oct

Mi3 Podcast: Where audiences have shifted post-Covid

Editors at The Age, The Australian, The Herald and The West Australian on where audiences have shifted post-Covid – and the rich pools advertisers should be fishing in

Mi3 Podcast: Where audiences have shifted post-Covid

Editors at The Age, The Australian, The Herald and The West Australian on where audiences have shifted post-Covid – and the rich pools advertisers should be fishing in

Category Intel Travel
2nd Sep

Travel: News brands the preferred advertising destination for reaching high...
Travel: News brands the preferred advertising destination for reaching high...

Case Studies Case Studies
2nd Sep

How news brands outed Australia’s worst serial killer
How news brands outed Australia’s worst serial killer