Entertained by the arts, engaged by news media
News media readers who enjoy cultural arts and entertainment are more engaged than the average reader - they read more…
Audience
Fit for purpose – Reaching those conscious of health and well-being
New media readers have positive attitudes to keeping healthy, they exercise, they consult medical practitioners, they more spend on pharmaceuticals - they are an opportunity for advertisers.
Australians bank on news media
Australian banks remain a focus of social and political attention. LANCE CLATWORTHY takes a look at news media readers' attitudes…
News media scores the winner
We're well into the footy season with some big events getting closer - a good time to take a look at the make up and spending behaviour of both NRL and AFL supporters - and how best to reach them.
News media brings home spending audiences
News media readers are an attractive proposition for advertisers with an audience of 16.7 million shoppers for home, garden, homeware and furnishing items.
Tapping the riches of the digital grapevine
Readers of digital news media earn more - and spend more. We examine their spending habits and their role as influencers and early adopters.
Win with news media
Australia's gambling industry - valued at $22 billion - is the world's biggest. To reach this audience, with 94 per cent of gamblers reading reading print or online, news media is a sure bet.
Up, up and away – news media readers holidaying abroad in record numbers
We take a look at news media readers who are intending to travel overseas for a holiday.
Torque it up - Influencing 846k new car prospects
We take a look at consideration among new car prospects and the opportunities that news media advertising can provide to the automotive industry
Upwardly mobile
Across age groups, we look at the trends in ownership and usage of both smartphones and tablets.