Advertising in news media is betting on a sure thing
While playing the pokies or grabbing a lotto ticket is full of risk, turning to newspapers to advertise punting products is not.
Audience
Newspaper brands increase efficiencies? Cheers to that
Drinking responsibly has its rewards. Likewise, spending responsibly in targeted newspaper campaigns can deliver dividends, increasing efficiencies for alcohol advertising by up to 68 per cent.
Prospective car buyers hiding in community pages
Each year, 60 automotive brands compete for 1.2 million car sales. With news media readers considering only 2.8 models from 2.2 brands when making a purchase decision, brands want to be at the forefront of their minds – and community newspapers are an effective way to do it.
News media readers shopping for added value
Home and garden shoppers know what they want – quality products from quality retailers – and a significant majority of news media readers are prepared to pay a higher price.
Reach shoppers with section specific targeting
Department stores have the ability to reach hugely diverse audiences within news media. The medium attracts an impressive demographic mix of gender, age, socio-economic status, and life stage that, when combined with the appropriate news media sections, has formidable capabilities to target audiences.
Sports pages give advertisers potential to score customers
Autumn not only heralds in the cold, but also the chants of sports fans barracking for their favourite teams. Drawing 12.2 million sports fans, news media is a powerful tool for advertisers to reach consumers and convert them to customers.
Inspire travellers through news media brands
Before booking a holiday, potential travellers are in the market for inspiration. News media is the perfect medium to provide ideas and persuade customers toward a purchase.
Changing perceptions of brands in news media
As the Australian financial sector faces a royal commission into its conduct, news media can be a way for financial brands to reach and engage with customers in trusted environments that can change perceptions.
How news media is key to real estate success
After a bumper few years, the real estate market is beginning to slow. However, buyers are still there, with news media an effective way to reach them.
Why news media puts auto industry into top gear
The automotive industry is one of the biggest spenders in news media as it delivers in ways others cannot, making it one of the most effective medium for advertisers.