Driven in their droves - 843,000 readers in the market for a new car
With new car sales at a record high, LANCE CLATWORTHY takes a look at 4 different model types, exploring the…
Audience
The Works Q2 out now
Find out what category of news media readers delivers advertisers up to 20 per cent extra value in the latest issue of The Works. Download a copy of our news media audience report now.
News media reaches 90pc of tech buyers
With advertisers mindful of planning Christmas marketing activities, we identify what tech products readers want, the stores they shop at and how they share tech related information.
Five categories that deliver extra value for advertisers
News media delivers diverse and engaged audiences. We profile the groups that offer the most to advertisers and demonstrate how to most effectively target ad dollars.
Engaged and informed - An overview of today's news media reach
News media is read by 90 per cent of Australians. We take a look at readership levels, age profiles and the broader landscape of media usage by time of day.
Connected communities - In the local loop
Community mastheads are still relevant to Australians, with 72 per cent engaged. We identify how readers spend in their local communities.
Hot property - News media reaches 2 million potential buyers
We look at news media readers intending to buy a property and those intending to obtain a mortgage. Hot property, hot prospects.
Entertained by the arts, engaged by news media
News media readers who enjoy cultural arts and entertainment are diverse and engaged. We explore the best way to target the Entertained.
Fit for purpose – Reaching those conscious of health and well-being
New media readers have positive attitudes to keeping healthy, they exercise, they consult medical practitioners, they more spend on pharmaceuticals - they are an opportunity for advertisers.
Australians bank on news media
Australian banks remain a focus of social and political attention. LANCE CLATWORTHY takes a look at news media readers' attitudes…