Sales GM for News’ sport division

Jane Serember is News Corp Australia’s new general manager of sales for its sports division, SportsCentral.

SportsCentral leverages News’ partnerships with Fox Sports and its advertising representative, MCN, to provide an integrated sports offering across News’ print and digital assets and Fox Sports’ digital and broadcast products.

News Corp Australia group director Fiorella Di Santo said Ms Serember understood the importance of sport to the Australian market.

“SportsCentral offers advertisers the biggest sports audience in Australia through best-in-class, multi-platform commercial opportunities across News, Fox Sports and MCN,” Ms Di Santo said.

Ms Serember has been with News for 10 years, starting as an account manager at The Australian. She was group sales director for News Australia Sales before being appointed to lead sales at The Australian in July 2012.

Prior to News, Ms Serember spent seven years in the UK media industry working at national newspapers The Daily Express and The Mirror.

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