Rugby World Cup newspaper

Commemorative newspaper marking NZ's win in the 2011 Rugby World Cup that's designed to be posted to ex-pats to share in the moment.

The All Blacks winning the Rugby World Cup created pretty memorable newspaper front pages – the sort that people can’t wait to read in the morning.

But what happens if you’re a Kiwi living thousands of kilometres away?

The Newspaper Publishers Association created a full page ad encouraging readers to fold up the newspaper, pop a message on it, and send it to New Zealanders overseas so they could share the unique experience of holding and reading these special newspapers as if they were back home.

RWC newspaper article2RWC newspaper article1

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