Rock to lead insights team

Rock to lead insights team

Brian Rock, a media research professional who has more than 30 years of experience in the advertising, marketing and media industries, has been appointed The Newspaper Works’ research and insights manager.

After moving to Australia from California in the mid-1970s, Brian has built a diverse resume of experience, starting out primarily in advertising and moving to more media focused roles in the past decade and a half.

Most recently, Brian was employed by Network Ten as its strategic insights manager, where he revamped the company’s approach to research, driving a move away from data-heavy presentations towards more client-focused solutions.

While at Ten Brian was actively involved in practical and theoretical developments in the television industry. He was a member of the OzTAM Technical Committee, designed studies and presented papers on television viewing behaviours and advertising effectiveness at major conferences. During this time he was also involved in the newspaper industry – as a member of the Audited Media Association of Australia’s General Committee since 2003, and later with the 2006 sub-committee responsible for revising the Audit Bureau rules and the Bureau’s Digital Sub-Committee from 2007, a position he still maintains.

Prior to his 10 years at Network Ten, Brian was at Mitchell Media Partners for three years as research director, his first job in Sydney after moving from Melbourne – where he began his career in advertising and media.

After studying as a history and politics major at Monash University from 1977 to 1981, Brian started in publishing at Peter Isaacson Publications as marketing and promotions coordinator, before joining George Patterson Bates as an account executive three years later.

He worked as an account director at several prominent agencies through the rest of the 1980s, eventually enrolling in a Masters in Communications at Monash University in the early 1990s, which he completed while lecturing in advertising and marketing at RMIT University. After completing his master’s degree, Brian continued lecturing at RMIT for six years, before heading to Sydney for his role at Mitchell Media Partners.

In his position at The Newspaper Works, Brian is responsible for producing insights-driven content focusing on audience data and advertising effectiveness, and also will play a key role in the continued development of the cross-platform audience survey, emma. He has replaced the previous research and insights manager Simon Baty, who has returned to the UK.

In other in-house news, advertising regulation director Lianne Richards has been re-appointed to the Fair Trading Advisory Council (FTAC) after having served for the past three years. The FTAC is a consultative group established by the NSW Minister for Fair Trading that provides advice on fair trading and consumer protection issues.

For more news from The Newspaper Works, click here.

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