A six-part video series will be launched by realestate.com.au as part of a strategy to enhance the site’s news and entertainment offering.
The 30-minute episodes are latest step in a content investment program by the property listings site in response to research that shows a fifth of its audience visit for news and entertainment.
Site owner REA Group recently revamped its news section.
The new video series, House Five, launches on August 29. It will chronicle the renovation of a typical suburban home by Three Birds Renovations, a company founded by three mothers after they left corporate careers.
Libby Minogue, REA executive general manager – media and marketing, said the Three Birds team would “demystify some of the common questions and concerns people have around renovating, giving them the confidence to take the first step in realising their property makeover dreams”.
House Five will be supported by articles, photos and galleries published on realestate.com.au.
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