Pacific region scores in INMA marketing awards

Pacific region newspapers took out five major categories at the International News Media Association (INMA) awards for marketing and sales campaigns, while Fairfax Media won an inaugural award for global innovation.

The awards were announced at the organisation’s world congress in San Francisco on Tuesday.

mX in Australia and the South China Morning Post each picked up two group one awards.

Group one is for publications under 300,000 print circulation or with an online audience of under three million unique visitors per month.

The South China Morning Post won Best Brand Awareness Campaign Across Platforms and Best New Print Product.

The brand awareness award was for “Celebrating Hong Kong”, a campaign that celebrated the company’s 110th anniversary with a hugely ambitious brand awareness campaign that celebrated everything for which Hong Kong residents should be proud.

The entry also took second place in the Best in Show award, behind Norwegian newspaper Verdens Gang.

Fairfax Media won INMA’s first Global Innovation Award for their Real-Time Working project, which involved “a metrics-focused series of technological strategies that enable[d] more efficient and flexible work by individuals and teams,” according to INMA’s website.

The Best New Print Product award was for the South China Morning Post’s “Style: The New Voice of Avant-Garde Asia”, a campaign around a glossy magazine aimed at the top-end market in Asia.

mX took out two awards for its smartphone app – the Best New Mobile App or Website and the Best Idea to Grow Digital Audience or Engagement.  The launch campaign demonstrated what readers could expect from the app – an engaging, funny, witty, informative and entertaining product.

APN New Zealand won the Best Marketing Solution for an Advertising Client in group one with “APN and Tourism Australia: Explore Your Australia Passions”. The campaign objective was to inspire the target audience to explore beyond the main gateways of Australia.

Singapore Press Holdings, the Manly Daily, the South China Morning Post, mX and The New Zealand Herald also received top three placings in various categories.

For full details go to: http://www.inma.org/blogs/main/post.cfm/30-inma-award-winners-unveiled-vg-campaign-takes-top-prize.

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