Queensland parties on

The Queensland Government, along with Tourism Queensland, has used newspapers to announce the ‘rescheduling’ of Australia Day and generate a strong call to action aimed at keeping the momentum of tourism in Queensland at a high ebb despite the dramatic weather events.

Queensland Government Australia Day IIUsing the words and image of recognisable Australia Day personality, Sam Keckovich, the ad addresses the public agenda while generating a call to action … both on a small (“ …hit the beaches!”) and larger (“…book a Queensland holiday…”) scale.

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