Private health on the agenda

Private Healthcare Australia has placed junior page ads in premium positions across all major national and metro newspapers.

Private Healthcare Australia Private Health ChangesTheir aim is to provide their point of view regarding potential changes to the private health insurance rebate. By covering all major metro newspapers they are optimising their reach of an informed consumer (newspaper readers generally are) and sending a clear message that this issue is deserving of a high level of investment in media space.

With the election called for September 14th, we can expect to see many more organisations take the opportunity to influence policies and debate through advertising in newspapers, in the months to come.

The role of this ad is to deliver information, put the issue into the public agenda, and provoke action by those for whom this ad resonates.

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