Print + net: incremental reach and increased online actions

The Telegraph Print + Net study looks at the incremental reach and increase in online actions during cross-platform advertising campaigns.

This UK research suggests that using both print newspaper and online leads to an average increase in online actions of 13% compared to demographically matched control groups.

The most responsive consumers are those who see a campaign across both platforms – they produce 17% more online actions than those exposed in online only.

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