The Incredible power of colour

This newspaper ad from the Indian Ministry of Tourism’s Incredible India campaign makes a strong and immediate impact in newspapers through its spectacular use of colour.

Incredible India HoliColour is a powerful tool in attracting the reader to the page and helping the eye travel from place to place. Colour not only makes newspaper advertising work harder, it also helps consumers engage.

Research from around the globe supports the claim that colour hugely influences consumers, increasing willingness to read an advertisement by 80% and enhancing learning and improves retention by more than 75%.

Click here to find out more about the impact of colour in newspaper advertising.

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