Portsea Polo

Jeep runs a newspaper cover wrap to show their sponsorship of the 2013 Victorian Polo Club season.

Jeep Portsea PoloThe four-page execution wrapped the travel section of a Melbourne weekend metropolitan newspaper, which informs consumers of the event to elicit call to action.

Included in the cover wrap are two newspaper ads, the first informing consumers that Jeep Grand Cherokee is the most awarded SUV; while the other visually portrays their sponsorship of the sporting event with a playful representation of

Jeep’s iconic grills made out of a polo set.

Download our 2011 report Automotive Snakes & Ladders which explores the complex purchase process and its implications for newspaper advertising, especially the opportunity to engage with consumers on an emotional level.

Also, check out our Creative Benchmarking research into the Automotive category, which shows how consumers engage with and act on newspaper advertising.


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