Pejic joins Mediabrands as executives exit MediaCom

Pejic joins Mediabrands as executives exit MediaComDeparting MediaCom chief executive Mark Pejic

IPG Mediabrands has appointed Mark Pejic as chairman of the company’s Melbourne office, following his resignation as MediaCom Australia’s chief executive earlier this week.

The appointment of Mr Pejic follows the decision by Mediabrands’ managing director Peter Butler to move to a consulting role.

IPG Mediabrands global chief Henry Tajer said Mr Pejic’s move to Mediabrands fitted with growth plans by the agency in Melbourne.

“We are stepping up our plans for growth in the Melbourne market, and Mark Pejic undoubtedly has the media skills and leadership qualities to ensure those plans become a reality,” he said.

Mr Tajer said Mr Butler’s contribution in his new role would be of immense value to Mr Pejic and the wider group.

“With his amassed knowledge and experience in the market, we are delighted that Pete has chosen Mediabrands as his first client as he transitions to the world of consulting.”

Mr Pejic’s commencement date is yet to be announced.

His departure from MediaCom has added to a number of senior positions now vacant at the agency, as GroupM head John Steedman also steps down this week with no replacement yet appointed. Senior executive Danny Bass also left GroupM recently to replace Mr Tajer as chief executive of IPG Mediabrands Australia, following his appointment as Mediabrands’ global CEO

MediaCom is now on the hunt for a new CEO as well as a general manager, finance director, head of insight and Sydney managing director, following the resignations of Sydney MD Geoff Clarke and general manager Katy Websdell.

MediaCom Asia Pacific chief executive at MediaCom, Mark Heap, will take over from Mr Pejic until a replacement is found.

Mr Pejic had been part of the MediaCom team since its inception in 2004 following a merger with Zenith Media, and began his career at JWT in 1989. He spent nine years there before moving to George Patterson Bates and then Zenith Media.

He became chief executive at MediaCom in 2012 after serving as chief operating officer for three years.

“I have enjoyed a rewarding 11 years with MediaCom, both in Melbourne and Sydney, and enjoyed the opportunity to work with great people and great clients in both cities,” Mr Pejic said in a statement.

“It’s now time to move on and pursue a different opportunity.”

We spoke to Mr Pejic last month about the power of newspapers following MediaCom’s takeover of the News Corp Australia account.

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