NZME has launched a new broadcast production studio capable of generating custom content for clients across all platforms and a new streaming service focused on New Zealand comedy.
The production studio NZME Vision was launched off the back of the publisher’s strong video content growth which saw it launch more than 12,000 videos in 2015 that are expected to attract a total of 42 million views by the end of the year.
NZME Vision helped drive the launch of the streaming service WatchMe. The free service currently hosts a small collection of home-grown comedy shows, however in the future it is expected to expand to include more programs and content across news and sport verticals.
Group revenue director Laura Maxwell said the launch of NZME Vision was exciting for audiences and NZME’s clients, citing the Cisco Visual Networking Index 2014 – 2019 Forecast.
“By 2019, video will make up 80 per cent of internet traffic and one million minutes of video will be consumed online every second of the day,” Ms Maxwell said. “The creation of this unit will allow us to meet that growing demand.”
“With 27 per cent of Kiwis viewing video online every week, a 44 per cent year-on-year growth, advertisers are aligning their budgets to this key growth area, now we are a truly one-stop shop for their advertising solution.”
NZME Vision will be led commercially by Cameron Death, general manager, digital – and creatively by broadcasters/producers Jeremy Wells and Matt Heath.
Programs on WatchMe include video series The Civilian, based on the satirical news site of the same name, a new series of Leigh Hart’s hit parody show Late Night Big Breakfast and Stuntline, a program that mixes current affairs topics with daredevil stunts.
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