NZ printer bounces back to winners’ list after quake

NZ printer bounces back to winners’ list after quakeSpectrum Print rebuilt its headquarters in 2013

New Zealand printer Spectrum was destroyed in the 2011 Christchurch earthquake, but has rebuilt to be honoured in New Zealand’s Pride In Print Awards.

Spectrum Print was a finalist in the Pride In Print Supreme Awards last month, and won an award for its production of the Market Gardeners Ltd Annual Review 2014.

Awards manager Sue Archibald was impressed with the company’s achievement.

“It is a reflection of the grit, determination and amazing attitudes shown by our friends in Canterbury – not only to return after such destruction but be better than ever,” Ms Archibald said.

When Spectrum had no building, it continued to operate by relying on its Blue Star sister companies.

“We became a virtual printer, with customers and sales staff, but no press power,” Spectrum Print general manager Guy Phillips said.

Two years after the disaster, in September 2013, Spectrum re-established its print production in a large print-specific facility, sharing space with Kiwi Labels.

“The new Spectrum has a wider basket of print capabilities than ever before,” Mr Phillips said in a statement. “We offer high quality, full production capability, utilising the most modern equipment across digital and wide format print.”

When the earthquake struck four years ago Mr Phillips and his team were caught off guard.

“We were in full production and our factory ground to a sudden halt. It was immediately inoperable, with floors ruptured and liquefaction everywhere,” he said.

“Staff dispersed urgently to care for family and friends. The site was too badly damaged to return to, and we never have.”

Spectrum Print now hopes to expand its business in the local market.

“We are not trying to take over the world in the print space, and are focusing on aligning ourselves with customers that want that extra quality, want to source print from a local producer and expect a high level of service,” said Mr Phillips.

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