NZ Herald expands online video offering

NZ Herald expands online video offering'Under the Bridge' follows three students and their principal, focusing on key youth issues. Image: Supplied

The New Zealand Herald has ventured into the realm of long-form filmmaking with the release of a 30 minute documentary, focusing on key social issues faced by youth.

Under the Bridge” follows three final year high school students and their principal at one of the most disadvantaged schools in New Zealand, exploring themes of child poverty, housing and education.

Executive producer of the documentary, Tash Christie, said: “As documentary makers in a changing media landscape, expanding into the digital space is both liberating and challenging.”

It will not be the only long form video offering from The New Zealand Herald, according to the masthead’s planning editor Chris Reed.

“Different stories require different videos. We’ll continue to use shorter bite-size pieces but are keen to use longer more –in-depth pieces too,” he said.

“The Herald has always been, and always will be, about telling important stories in a way that connects with our audience.”

Under the Bridge” was released as a cornerstone of a week’s worth of content on similar issues. It is currently being marketed via radio, print and social media through NZME.

The video was produced in collaboration with production company Greenway TV with financial aid from a grant provided by New Zealand on Air.

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