NSW Health says “enough”

NSW Health have launched a public agenda campaign around the need to understand how much we drink and when to stop.

NSW Government Know When To Say When-RowdyNSW Government Know When To Say No SillyThe quarter page ads allow NSW Health to run them at higher frequency, extending their TV presence which depicts common scenarios that occur when someone has had too much to drink.

By focusing on moments of ‘truth’ whereby the reader can imagine the same thing happening to them, they are relatable and impactful pieces of communication. And if the ad is more relatable, it generally has a better chance of influencing behaviour.

Click on this link to read more about effectiveness in government newspaper advertising.

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