Newspapers top Adobe research

Research released by Adobe this week reveals newspapers and magazines are by far the most attention-grabbing medium for advertisers.

As reported in Adnews yesterday, research released by Adobe this week reveals newspapers and magazines are by far the most attention-grabbing medium for advertisers. adobe-research-image-360

  • 26% for newspaper and magazine ads
  • 22%for TV ads
  • 16% for radio ads
  • 14% for billboards
  • 8% for online ads
  • 5% for ads in apps and games

The international survey was conducted with 8,750 consumers and 1,750 professional marketers from around the world, including Australia, which reinforces the power of newspaper advertising to attract and engage audiences.

“The reason consumers don’t see the value of digital yet is that it’s not personalised or relevant.

“That relevancy creates an affinity.” said Paul Robson, Adobe managing director, Australia & NZ.

The study also reveals that marketers and consumers alike consider newspapers and TV the best media for marketing and advertising.

Read Adobe’s full report here.

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