Newspaper Readers, Tech Leaders

Readers love state-of-the-art consumer technology, such as computers and smartphones, with 36 per cent saying they regularly keep up-to-date on the latest tech trends and developments.

Newspaper readers, Tech Leaders

They are early adopters and 33 per cent more likely to be the first in their social group to buy new technology.

Further, they influence others, being 27 per cent more likely than the general population to be asked for tech advice by friends and family.

Online readers are also prolific social media posters, with many regularly using the platform to share

views about consumer technology. They are 26 per cent more likely to share comments about a tech product or service online than others.

For more Nickable Charts from The Newspaper Worksclick here.

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