News to offer branded Olympic content

Rower Cameron Girdlestone, Swimmer Liesel Jones , Rugby 7's player Tiana Penitani and Water Polo player Richie Campbell at the Announcement of News Corp Australia as a Team partner with the Australian Olympic Committee

Rower Cameron Girdlestone, Swimmer Liesel Jones , Rugby 7’s player Tiana Penitani and Water Polo player Richie Campbell at the announcement of News Corp Australia’s partnership with the Australian Olympic Committee

Advertising clients will be offered a range of branded Olympics content solutions throughout the next three Olympic Games following a partnership signed by News Corp Australia.

The five-year deal between News and the Australian Olympics Committee covers the 2016 Rio de Janeiro games, the 2018 Winter Olympics in PyeongChang, South Korea and the 2020 Summer Olympics in Tokyo. The deal will help fund AOC teams sent to these games and is of undisclosed value.

Team guides, event schedules and a special Rio edition of gossip brand Confidential will be part of a 10-week campaign to be launched by News in the lead up to Rio 2016.

There will be a live medal tally, athlete trackers, photo galleries and a range of printed posters celebrating the biggest moments of the games once they commence. News’ metro and regional mastheads will also carry the Olympic rings.

National director of sales Sharb Farjami said content marketing division News Corp Studio would be able to create and distribute bespoke content solutions for clients during the games.

“We can look to create native content series focusing on parts of the Olympics that are most important to your brands,” Mr Farjami said.

AOC president John Coates welcomed the partnership and said it was the first time the two groups had been formally brought together since the 2000 Sydney Olympic Games when News became the official partner of the torch relay.

“You’ll have a lot to write about and a lot to cover,” Mr Coates said. “We are very appreciative of this partnership as it also gives us the opportunity to promote the values of the Olympics which is very important to us.”

The partnership was announced at Sydney’s Museum of Contemporary Arts on Friday, the same day News’ announced a $1.8 billion rights deal with the National Rugby League, Nine Entertainment and Telstra.

Metro and regional publishing managing director Damian Eales said News Corp prided itself on its sporting coverage.

“From the earliest days of print reporting, extending to our recent billion dollar deals with the AFL and NRL, we broadcast live across televisions, tablets and smartphones and you won’t find another company that supports and celebrates sport as a nation as much as we do,” Mr Eales said.

The partnership launch featured a Q&A session with swimmer and Olympic gold medallist Leisel Jones, and Olympians Cameron Girdlestone, Tiana Penitani and Richie Campbell.

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