News Corp Australia has partnered with Chemist Warehouse to produce a new, stand-alone custom-designed wellness magazine that will cover fitness, nutrition and beauty.
The 100-plus page House of Wellness magazine is a co-production between the publisher’s newly established content marketing division, News Corp Studios, and the discount pharmaceutical chain.
News Corp Australia’s director of national sales Sharb Farjami said the project, which is the first custom-print focused project by News Corp Studios, was a great example of the custom marketing solutions the division could provide.
“Wellness magazine will leverage our heritage of creating informative and inspirational content to engage customers and drive demand,” Mr Farjami said.
“Each issue is estimated to reach as many as four million affluent and influential consumers, providing a powerful platform for Chemist Warehouse’s suppliers to target audiences.”
The House of Wellness brand was launched in 2014 as a monthly, 24-page insert in News Corp Australia’s Sunday metropolitan newspapers and some of its Saturday regional titles. It also was distributed in Chemist Warehouse stores.
The brand has now been expanded as a magazine, with greater focus on lifestyle and well-being content.
Content for the glossy publication will be produced by a News Corp Australia editorial team, with the magazine itself to be distributed in Chemist Warehouse stores and select newsagents.
Chemist Warehouse chief operating office Mario Tascone said the company’s aim was to develop House of Wellness into Australia’s biggest health and media brand
“It will be the new authority in all things health and beauty and judging by the demand for space from our suppliers it is set to grow bigger each edition,” Tascone said.
The first edition of House of Wellness will be available free in Chemist Warehouse stores from January 17, with subsequent issues priced at $2.
House of Wellness will exist solely as a printed product, although it could possibly expand into the online space as the brand evolves.
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