News Corp Australia has taken another step in the development of its digital strategy with the launch of a partnership with Digital First Media to create an advertising product that offers digital marketing packages tailored for small to medium sized businesses.
The product, called news Xtend provides simple, easy-to-buy packages that include display advertising across group websites together with solutions across social media, email, search engine optimisation, search engine marketing and third party video sites.
The digital marketing services will be managed by Digital First Media’s AdTaxi which offers premium, custom-made digital solutions for advertisers across third party networks. The partnership follows similar agreements Digital First Media has with newspapers such as The Denver Post, The Dallas Morning News and The Toronto Star.
News Corp Australia group sales director Fiorella Di Santo said the launch of news Xtend means the company can now provide local advertisers a complete suite of digital marketing solutions at scale to complement their print campaigns in an easy, convenient way.
”With news Xtend, we are turning a single print ad into a multi-channel marketing solution. I’m very excited to be launching this new offering to our local advertisers.”
News Corp Australia’s group director – digital product and development Alisa Bowen said news Xtend simplifies the process for small to medium businesses and offered access to a greater number of audiences across platforms.
“Our team of digital sales specialists will ensure, through this partnership, local advertisers receive the best and most creative multi-channel package possible for their brand,” she said.
The launch of news Xtend follows other recent digital initiatives across the group to engage audiences.
The company launched a sponsorship last month of Fishburners – a non-profit institution focused on serving the Australian entrepreneur and technology community. Located in Ultimo, Sydney, Fishburners is Australia’s largest and leading tech co-working space.
It is home to more than 150 start-ups, serves more than 1000 entrepreneurs weekly and regularly hosts some of the world’s start-up leaders from companies such as Google, Etsy, Amazon and Airbnb.
As part of the sponsorship, News Corp Australia will see deeper branding and operational integration with Fishburners’ existing activities, as well as the use of joint workplaces between News employees and Fishburners members.
Editorially, News Corp has acquired Storyful, the world’s first social media news agency, for $US25 million. The Dublin-based news agency sources and verifies user generated content, and provides it to subscribers around the world, a list which includes Australia’s ABC and News Corp’s Wall Street Journal.
In December, News Corp Australia launched a creative ideas’ competition with the prize a $250,000 of media spend across the group’s network. The competition seeks to highlight the power of our multi-platform metro mastheads and to encourage the industry to realise its creative potential.
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