News moves to top spot in Nielsen ratings

News.com.au holds the largest unique audience and the longest time spent on site among digital news providers, according to the latest Nielsen Online results.

Taking the top spot held by smh.com.au for the last three months, news.com.au brought in a unique audience of 3.69 million for November 2014, with smh.com.au at 3.47 million and ABC News coming in third on 2.92 million.

The Age moved up from 8th to 6th in the list with a UA of 2.35 million, holding the second highest time spent on site at 1 hour and 11 minutes, to news.com.au’s 1 hour and 39 minutes.

The biggest growth in time on site was at Yahoo!7, which jumped by 27 per cent to 33 minutes.

The Guardian hit 40 minutes, an increase of 12 per cent, and stabilised its UA of 1.9 million after an October high of 2.085 million.

The BBC dropped off the top ten for November, replaced by The Daily Telegraph which came in at number ten.

Top sites by unique audience for news – November 2014

  1. News.com.au – 3.691m
  2. Smh.com.au – 3.471m
  3. ABC News Websites – 2.917m
  4. Daily Mail Australia – 2.519m
  5. 9NEWS Websites – 2.489m
  6. The Age – 2.349m
  7. Yahoo!7 – 1.960m
  8. Herald Sun – 1.907m
  9. The Guardian – 1.900m
  10. The Daily Telegraph – 1.716m

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