News Corp Australia has announced a revamp of its four biggest masthead websites for desktop and mobile in a major rollout, as its digital subscriptions hit the 200,000 mark.
New sites for The Daily Telegraph and the Herald Sun launched this week with The Courier-Mail and The Advertiser to roll out next week.
The Telegraph site has been rebranded The Daily Telegraph, with content from The Sunday Telegraph and other content from the Sunday network to be run under The Daily Telegraph banner on the seventh day – as is the current situation with the Herald Sun and The Courier-Mail.
The iPad version, however, will be branded as The Sunday Telegraph, indicating a new strategic position for the Sunday in the digital market.
Alisa Bowen, News Corp Australia’s group director, digital product and development, said the company wanted to ensure that through our digital products reflected the essence, the pace and the energy of the printed products.
“With these new websites we’ve had the opportunity to turn the volume up on that live and local content, and also deliver a number of personalisation features for users,” she said.
The new websites provide different approaches to image galleries, a wider range of image sizes, and more variability in the font and layout across the web, tablet and mobile versions.
The revamp also offers a “cleaner, more cohesive, premium environment,” Ms Bowen says. “We’ve removed a couple of advertising units and really integrated the content promotional placement throughout the old design.”
Another significant development is the addition of MyNews, a hub for members to store saved articles, create section shortcuts and see their browsing history.
This gives readers “the ability…to tag content on one platform, like the website, and then access it directly from their personalised settings on another device or another platform, like the mobile site,” Ms Bowen said.
“That recognition that our customers are moving between multiple devices, all day every day, is something we really wanted to make sure we brought to life through the product.”
News Corp Australia chief operating officer Peter Tonagh said the company was delighted to have passed the 200,000 digital subscriptions mark, but “we take nothing for granted and continue to improve our product offering and add even more value for our members”.
He said the latest iteration of the company’s digital suite would deliver what customers wanted – more relevant and richer content, published more often throughout the day, on whatever device they prefer.
The company also announced the launch of a new subscriber benefits program, +Rewards. Members of the program will receive gifts, together with exclusive deals and offers on a range of products and experiences.
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