News in front again in battle for Nielsen top spot

News in front again in battle for Nielsen top spot

News.com.au has re-taken top spot in the latest monthly Nielsen online audience ratings for June, after being overtaken in the rankings by smh.com.au the previous month.

The national News Corp news site had a unique audience of 3.720 million for the month of June, a growth of 2.4 per cent compared to May, while smh.com.au had 3.496 million uniques for June, down from the more than 3.8 million it had in May.

The figures also showed a decline in readership for The Guardian by almost 100,000 uniques, while the Daily Mail Australia saw a growth in unique audience of around 75,000.

Among the top 10 news sites, Yahoo!7, theage.com.au and the Herald Sun saw month-on-month rises in unique audience figures for June, while ninemsn and ABC news websites saw slight declines.

The only changes in the top 10 rankings were news.com.au and smh.com.au trading the top spot and The Daily Telegraph’s website taking the 10th spot from couriermail.com.au, which held it in May.

News.com.au general manager Julian Delany said that June was the website’s biggest ever month in terms of unique audience.

“While regaining the number one ranking in the news category is a great result for news.com.au, the levels of consumer engagement with our brand shows our audience is increasingly spending time with the site across a variety of stories,” he said.

Top sites by unique audience for news – June 2014

  1. news.com.au – 3.730m
  2. smh.com.au – 3.496m
  3. ninemsn – 3.108m
  4. ABC news websites – 2.393m
  5. Yahoo!7 – 2.388m
  6. Daily Mail Australia – 2.334m
  7. The Age – 2.027m
  8. Herald Sun – 2.001m
  9. The Guardian – 1.771m
  10. The Daily Telegraph – 1.615m

Source: Nielsen Online Ratings, Hybrid data.

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