News hails digital success

Audit Bureau of Circulations figures for the June quarter show significant increases in net paid digital sales for newspaper media, with News Corp Australia issuing a statement on its digital success.

News said the bureau figures provided further evidence of the success of the company’s digital subscription program.

“The Australian now has over 70,000 digital subscribers Mon-Fri – up 9.1 per cent year-on-year – while the Herald Sun has grown 18.5 per cent to just shy of 60,000 digital subscribers Monday to Friday.

“Elsewhere, the ABC data shows that News Corp Australia continues to outperform its competitors and that we continue to see a slowing of circulation declines,” it said.

The statement continued:

“Last week’s emma data confirmed our position as Australia’s leading publisher, with a reach of almost 14.8 million Australians each month or 83 per cent of the population.

“We are also thrilled that the latest Nielsen online ratings show that news.com.au increased its audience by 10 per cent in July to a record high audience of over four million for the month, affirming its status as Australia’s number one news website.

“These numbers, together with the game-changing announcements we made at our recent Come Together event, demonstrate that News Corp Australia has a hugely powerful, compelling and unique proposition – one that sets us apart from anything else in the market.

“The new major commercial initiatives announced at the Come Together event were:

  • News Connect, powered by Quantium – a new advertising product that brings together News Corp Australia and Quantium’s data to offer unprecedented audience targeting capabilities;
  • MBX – a private premium exchange that combines the power of News Corp and MCN’s digital assets;
  • News Corp Studios – an unrivalled content creation and marketing solution.”

For more news from The Newspaper Works, click here.

Leave a comment