News Corp Australia has expanded its Confidential brand by giving it a presence in The Daily Telegraph, the Herald Sun, The Courier-Mail, The Advertiser and PerthNow.
PN Confidential went live in Perth last week, completing the national roll-out of the brand following the progressive launch of Sydney Confidential, HS Confidential, Q Confidential and Adelaide Confidential online over the last couple of months.
News Corp Australia’s group director of sales Fiorella Di Santo said the national roll-out gave advertisers a powerful, multi-platform entertainment destination.
“The brand’s foray, not only across the country, but digitally too means that we are able to ‘own’ the entertainment conversation throughout the day through interactive and highly visual content,” she said.
“The opportunity for us in this space is huge and I have every confidence that we will be able to build on this success to create a meaningful environment for readers and advertisers alike.”
Confidential writers are: Annette Sharp, Ros Reines, Christine Sams, Briana Domjen and Jonathon Moran in Sydney; Luke Dennehy, Nui Te Koha, Alice Coster, Julie Kiriacoudis and Jackie Epstein in Melbourne; Stephanie Bennett, Nathanael Cooper and Kris Crane in Queensland; Antimo Iannella, Anna Vlach, Matt Gilbertson and Jessica Galletly in Adelaide; and Gemma Walsh, Kristy Simonds and Linda Parri in Perth.
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