News.com.au holds top spot with lift in readers

News.com.au has retained top spot on the Nielsen online rankings for July, building on its unique audience for June by 200,000 readers.

The News Corp Australia national site had its largest ever unique audience, at 3.937 million for July, and of the top 10 news websites it had the highest number of page views per person with 49.

Other sites to see an increase in unique audience included ABC news websites, which remained at fourth in the rankings, The Daily Mail, which moved into the top five news websites, replacing Yahoo!7, and The Guardian Australia, which had its highest unique audience since its launch last year, with 1.87 million readers.

In a statement, news.com.au editor Daniel Sankey said that major news events over the past month, including the MH17 tragedy, helped drive significant traffic to the site.

“July also featured a number of major domestic stories, including the freak “megablizzard” that brought record snowfalls to Victoria and NSW and a fatal stabbing at Westfield Parramatta that occurred in front of shocked shoppers,” he said.

“There was strong interest in the Gerard Baden-Clay trial in Queensland, while sports fans stayed glued to our live rolling coverage of the Commonwealth Games in Glasgow.”

Most news site’s numbers remained relatively steady and the swap in ranking between Daily Mail Australia and Yahoo!7 was the only change in the order of the top 10 news sites.

Top sites by unique audience for news – July 2014

  1. news.com.au – 3.937m
  2. smh.com.au – 3.453m
  3. ninemsn – 3.033m
  4. ABC news websites – 2.509m
  5. Daily Mail Australia – 2.357m
  6. Yahoo!7 – 2.327m
  7. The Age – 1.954m
  8. Herald Sun – 1.908m
  9. The Guardian – 1.870m
  10. The Daily Telegraph – 1.604m

Source: Nielsen Online Ratings, Hybrid data.

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