New numbers from Myplates are promoting a new release of personalised licence plates, positioning page dominant ads amongst editorial appealing to those who love gossip or those who love being gossiped about.

My Plates New Numbers FirstSometimes referred to as ‘vanity plates’, the call to action directs readers to the website for more information or to place an order.

Newspapers are often used to help drive web sales or traffic to consumer goods sites. Last week we looked at this example from and another example is this one from the Shoe Superstore.


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