New commercial models focus of Future Forum

New commercial models focus of Future Forum

New commercial models to sustain traditional print media businesses, as they move to a multimedia platform, will be a key focus at the Future Forum in September.

The full program for the forum, which will be hosted by The Newspaper Works, was released on Monday, detailing the complete line-up of speakers, with information about masterclasses and the awards.

The event will be held over Thursday, September 10, and Friday, September 11, at the Hilton Hotel in Sydney, and will bring together newspaper media executives and delegates from around the world. The theme for the event will be “Influencing a Connected World”.

The Newspaper Works chief executive Mark Hollands believes it is important for newspapers to find new ways to reach their audience.

“The influence of our brands and journalism has never been greater, yet finding new commercial models to sustain our future beyond the core business of print newspapers remains a complex challenge, and one that we will explore at this year’s Future Forum,” he said in a statement.

The event will feature keynote speakers Sir Martin Sorrell, founder and chief executive of WPP, and Raju Narisetti, the senior vice president of strategy for News Corp. Joining them will be executives from The Huffington Post, Google, and NZME.

“Our world class speaker line-up will explore how mobile and video will set the commercial agenda for newspapers, the growth of programmatic trading, content marketing and native advertising, and how to continue to produce high quality products that play an influential role in the advertising and communications industry and society in general,” Mr Hollands said.

The annual conference brings together newspaper media executives from across Asia-Pacific. More than 600 delegates attended last year’s series of events.

For more information, click here. The Future Forum is free for members of The Newspaper Works.

The Advertising and Marketing Awards will be held after the end of the first day of the Future Forum on September 10 and the Newspaper of the Year Awards, on September 11 after the conclusion of the forum.

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