New ad opportunities after NT print upgrade

New ad opportunities after NT print upgradeNT News general manager Greg Thomson and operations manager Eugene Betzel with Marie and John Hardy checking out the new upgrades to the printing press. Photo: supplied

The NT News is chasing real estate advertisers and government printing contracts following a $750,000 investment in its Darwin print centre.

NT News was previously limited to printing tabloid and broadsheet sizes with few alternative printing facilities available closer than the eastern seaboard.

The recently purchased Muller Martini stich and trim attachment gives NT News the ability to print publications in a range of sizes, offer full bleed advertisements and relaunch the paper’s Saturday property guide this weekend.

“It’s essentially about printing products other than newspapers,” NT News General Manager Greg Thomson said. “It means we can experiment with different stock variations to produce whole range of different booklets sizes for both our advertising customers, as well as our general publication customers.”

Converting the paper’s weekly property guide to a stitch and trim booklet was the primary motivation for the upgrade. Mr Thomson said the capabilities of the upgraded press will allow “agents to show off their properties in a much more dramatic light”.

The NT News will also explore the possibility of securing government printing contracts following the closure of the Northern Territory Government’s printing office in May last year.

The Darwin print centre also is responsible for printing Alice Spring’s The Centralian Advocate, Fairfax’s The Katherine Times as well as a number of regional weekly papers.

NT News’ new Muller Martini press attachment is only a couple of years old and was moved from its previous home in Cairns.

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