The campaign is supported by online and outdoor and a 30-second TVC. The digital newspaper ad consists of a 940W x 250H pixel SuperHero banner, which is high-impact and high-reach placement on the digital masthead’s homepage. The execution is supported by a medium rectangle banner.
This rich media banner execution ran November 1, the first day of the Movember period.
Also running in a newspaper inserted magazine over the weekend was another advertisement for Movember and Sons, the theme of the 2012 awareness campaign, encouraging men to share health related knowledge from generation to generation. This newspaper ad ran in the Queensland metropolitan market.
Learn more about the Strategic Role of Public Agenda with examples of how it has been applied to newspaper advertising.
Check out our Creative Benchmarking research into the Charity and Not for Profit category, which shows how consumers engage with and act on newspaper advertising.