Reaching the big spenders

Investors regularly look to business and finance sections to keep track of what’s happening in the marketplace. More than 6 million Australians read a business and finance section each month, according to emma data.

Money sections on the case for finance brands
The typical reader of a business section earns $25,400 more than the average full-time worker. Of course, this extra income translates into bigger buying power across a number of categories.

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