McDonald’s marketer appointed GroupM head

Mark Lollback has been appointed chief executive of GroupM Australia and New Zealand, a position he will take up in early 2016 after leaving his current role as chief marketing officer of McDonald’s Australia and New Zealand.

In his new role, Mr Lollback will work closely with the leadership of GroupM businesses such as Maxus, MediaCom, Mindshare and Xaxis, effectively replacing former executive chairman and chief executive John Steedman, who stepped down in June.

The appointment comes as GroupM’s parent company, international media giant WPP, announced its 61 per cent stake and merged with Australia’s largest agency holding group, STW Communications.

Mr Lollback has more than two decades experience in the marketing and advertising industry and has previously worked as chief marketing officer of ANZ Banking Group and Pepsi Lipton International, a joint-venture between Unilever and Pepsico.

“It is a great honour to lead GroupM in Australia, particularly at a time of acute transformation in our industry,” Mr Lollback said. “We have seen enormous change over the past five years, and the next five will be incomparable”

GroupM CEO Asian Pacific Mark Patterson announced the appointment on Friday and said GroupM was fortunate to welcome Mr Lollback into the group.

“We were looking for someone who will bring fresh thinking, ideas and approaches to complement our current leadership team,” Mr Patterson said.

“Mark is a unique talent with a depth and breadth of experience, a leadership style and personality that will work well in our culture with an appetite for change and a natural inquisitiveness that will serve our clients, partners, him and us well.”

Mr Lollback previously worked in global, regional and local roles in China, UK and USA.

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