Sydney’s northern beaches masthead The Manly Daily will change things up in January to bring out two print editions per week and place a greater emphasis on its online product.
The print version will move from a Tuesday to Saturday cycle to printing hero editions on Wednesday and Saturday.
News Corp Australia’s NewsLocal publisher John McGourty said the decision was not representative of a move away from print.
“News Corp is committed to the long-term future of newspapers and passionately believes in the vital role our printed products play in their communities,” he said.
“The new-look Manly Daily will be bolder, bigger, brighter, better, more entertaining and informative in all media channels. It will be a true 21st century media brand.”
The decision to change the printing cycle follows extensive consumer research that indicated consumers wanted greater online and mobile offering and higher quality print products.
Wednesday’s publication will focus on news and sports with a weekend guide. Saturday’s edition will be rebranded as the Weekend Manly Daily, with more in depth reads and features alongside a glossy real estate magazine.
Mr McGourty said the changes would not affect the way the masthead serviced its local community.
“The Manly Daily has been integral part of the northern beaches community of Sydney since 1906, providing the daily news, sport and entertainment that matters to its community,” Mr McGourty said.
“But just as our readers lives and needs have changed, so too must the Manly Daily evolve to keep in step with its readership and its advertisers.”