Making print and digital work

INMA's 2012 report "Making Print + Digital Work For Advertisers" showcases effective strategies for marketers to leverage their brand and campaign messages against the strengths of print and digital newspapers.

Combining print and digital platforms with quality news brands delivers superior results for advertisers, according to the International Newsmedia Marketing Association (INMA) report Making Print + Digital Work For AdvertisersINMA-print-and-digital-work-for-advertisers-article

Learn how:

  • Print and digital are effective in activating awareness for advertisers.
  • Quality news brands are environments for emotion, credibility, relevance and awareness.
  • Print can be used either as a lead or support medium depending on advertiser needs.

The report features 20 case studies by newspaper masthead and advertiser illustrating the creative use of print + digital:

  • Reach extender
  • Complementary combination
  • Dimension builder

Featured case studies include:

Corelio and Procter & Gamble; West Australian and City of Perth; The New York Times and Audi; The Straits Times (Singapore Press Holdings) and Estée Lauder Cosmetics/Clinique; Gold Coast Bulletin and Sony; The Irish Times and Powers Whiskey.

Download a table of contents and executive summary of the report below, including more details about the case studies.

Learn more about the study and to order your copy from INMA

About the report: 17,000 words, 27 executives interviewed, author Dawn McMullan.

Price: 
US$95 for members; and US$295 for non-members. Click here for more.

The report comes with a ready-made PowerPoint presentation that can be used to present to media company staffs to provide an overview.

Who should order the report? This report is written for media company executives seeking creative ways to sell print + digital advertising, conceptualize marketing campaigns for advertisers, demonstrate the effectiveness of print + digital advertising, and strategically re-imagine the value of multi-media advertising to clients. Typically this would be advertising executives, digital executives, CEOs, marketers, and researchers.

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