“Make the Most of Every Second”

Destination NSW launches a summer tourism campaign for Sydney called “Make the Most of Every Second”, targeting the domestic market and New Zealand.

The campaign, which runs alongside the ‘Love Every Second of Sydney’ winter campaign, aims to raise awareness of what’s offer beyond Sydney’s CBD with a print and online advertising push.

The campaign launched in newspapers with a series of advertisements as well as an eight page double gatefold in a national newspaper’s inserted magazine. A four page gatefold ran in the New Zealand market.

The campaign will also run in digital newspapers as well.

Check out our Creative Benchmarking research into the Travel & Tourism category, which shows how consumers engage with and act on newspaper advertising.

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