The campaign, which runs alongside the ‘Love Every Second of Sydney’ winter campaign, aims to raise awareness of what’s offer beyond Sydney’s CBD with a print and online advertising push.
The campaign launched in newspapers with a series of advertisements as well as an eight page double gatefold in a national newspaper’s inserted magazine. A four page gatefold ran in the New Zealand market.
The campaign will also run in digital newspapers as well.
Check out our Creative Benchmarking research into the Travel & Tourism category, which shows how consumers engage with and act on newspaper advertising.