Major news drives changes in Nielsen ratings

Major news drives changes in Nielsen ratings

Despite a steady month, the prevalence of major international news events drove changes in the Nielsen Digital Ratings in May.

Last month saw the Manchester terror attack and the Times Square crash, as well as the inauguration of French President Emmanuel Macron and the ongoing battle between British Prime Minister Theresa May and Labour leader Jeremy Corbyn in the lead up to the UK elections.

As a result, BBC saw the largest change to unique audience – jumping from 10th to 7th, increasing to 2.6 million, 16 per cent up from the previous month.

News.com.au maintained first spot despite a 4 per cent drop, whereas nine.com.au traded places with ABC News Websites (4.6 million, -6 per cent), landing in second place with a unique audience of 4.7 million (0.6 per cent).

Yahoo7 News Websites moved down one place to 8th (2.5 million, -11 per cent) while the Herald Sun moved to 10th (2.3 million, -6 per cent). smh.com.au, the Daily Mail Australia, The Guardian and The Daily Telegraph retained their 4th, 5th, 5th and 9th position, respectively.

**Interactive graph and data sets below**

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