MailOnline readership continues to climb

The latest Nielsen rankings for online audiences have shown a dip across the board in overall traffic numbers, with international publication the MailOnline experiencing a jump in readership.

The figures for April have seen the top six news websites remain in the same order, with the only change in the top 10 coming from an increase in readership of the Herald Sun online, which sees the site overtake The Age and move into seventh spot from eighth in March.

The MailOnline retained its sixth spot in the Nielsen rankings and was the only website in the top six to experience a boost in overall traffic for the month of April, with an increase of 100,000 unique readers in the past month.

The website also moved closer to a full launch of their Australian edition, with the site now defaulting to an Australian version that is dominated by local content. There are now toggles on the website’s top menu that will take readers to the UK or US edition of the MailOnline.

News.com.au and smh.com.au remain the two most read news websites in Australia.

Top sites by unique audience for news – April 2014

  1. News.com.au – 3.675m
  2. Smh.com.au – 3.608m
  3. Ninemsn – 3.179m
  4. Yahoo!7 – 2.646m
  5. ABC – 2.308m
  6. MailOnline – 2.177m
  7. Herald Sun – 2.031m
  8. The Age – 2.018m
  9. The Guardian – 1.765m
  10. BBC – 1.629m

Source: Nielsen Online Ratings, Hybrid data.

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