The Daily Mail has poached one of Australia’s top online editors in Luke McIlveen to launch the Australian edition of its online masthead next year.
Mr McIlveen has been the editor of news.com.au since 2012, during which he grew it to become Australia’s top news website with more than three million readers per month.
MailOnline publisher Martin Clarke announced its impending arrival in late November, in partnership with the Nine Network’s digital arm Mi9.
The MailOnline is currently the second most shared news website in the world, trailing only the Huffington Post, and is also one of the most profitable.
It has more than 57 million unique visitors around the world each month, and last week reported a revenue increase of 50 per cent.
During McIlveen’s reign at news.com.au, he helped the site secure top spot in Neilsen’s online ratings for news websites. It has held the position since May 2013.
“If it’s the race to the Lodge or Lindsay Lohan’s latest meltdown, we’re at the front of the pack,” Mr McIlveen wrote at the time.
“If it’s Friday arvo and you’ve had an absolute gutful of the office pedant sitting next to you at work, we’re going to find a way to give you a laugh.”