Fairfax Media is bolstering its prestige offering for advertisers, expanding luxury lifestyle website Executive Style into a new glossy men’s magazine.
The quarterly product will be distributed through The Age and The Sydney Morning Herald as a free insert tomorrow.
The 52-page launch edition will feature the latest news on high-end cars, diving watches, Australian whiskies, Mick Fanning’s award-winning Balter beer, alongside interviews with AFL legend Jimmy Bartel and actors Benjamin Rigby and Osamah Sami. The spring edition will also include a Father’s Day gift guide and a four-page Melbourne Cup Carnival fashion feature.
Executive Style Magazine already has received strong support from international luxury brands, with launch partners including Audi, Blancpain, Bvlgari, Cartier, Giorgio Armani, Harrold Luxury Department Store, Hugo Boss, MontBlanc, Rolex and Victorian Racing Club.
Executive Style Magazine will complement Fairfax’s female premium lifestyle titles, Sunday Life and DailyLife.com.au. Fairfax Prestige Group brand and audience director Nerissa Corbett believes the new magazine will allow for greater “opportunities for digital, print and event executions” towards the AB male audience.
This is the second glossy insert magazine Fairfax launched this month, with Australian Community Media offering a new, Domain branded real estate magazine in the NSW Southern Highlands and Newcastle.
For more news from NewsMediaWorks, click here.