“Sparkle On”

A three-page newspaper ad from Appletiser's new global brand campaign is designed to engage women.

Appletiser Glass CeilingIn the lead up to Christmas and New Year’s celebrations, Coca Cola Enterprises launch a brand awareness campaign for Appletiser.

The global brand campaign has been developed to resonate with Appletiser’s core consumers of confident, successful women aged 30-40 and also to engage a wider audience of women aged 25-50 by aligning the brand with their values.

This long-copy newspaper ad ran in a newspaper inserted magazine (NIMs) over the weekend, engaging with consumers in their “me-time” mindset, which is appropriate for the product. The advertisement, which ran across three consecutive right-hand pages, grow brand message by layering communication points.

Check out our Creative Benchmarking research into the Food and Soft Drinks category, which shows how consumers engage with and act on newspaper advertising.


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