A magazine-quality format will be rolled out across a large proportion of Leader Community News mastheads, representing one of the largest investments in its 130-year history.
Fifteen titles owned by News Corp, including Frankston Leader and Hume Leader, will be printed on gloss or ecoprime premium stock from September 5.
They join six other mastheads in the Victoria-based group that are already printed on the enhanced stock, which allows for sharper images and better colour accuracy.
A new lifestyle section covering health, wellbeing, food, home, entertainment and travel will also be introduced.
Exclusive content from News Corp’s parenting site Kidspot.com.au will be introduced to a number of other titles.
Brett Clegg, News Corp Australia’s managing director – community publishing, said the changes will strengthen Leader’s “pre-eminent position in its markets”.
“This investment is a reflection of the increasing affluence of these 15 areas and the exciting future we see in these publications. It is critical for Leader to reflect the growing prosperity of our suburbs with a more prestigious product and a new and fresh contemporary feel,” he said.
Leader’s general manager, Fiona Mellor, said layout of content would be refreshed to accompany the printing changes “to ensure the quality content we are known for is even more appealing”.
“These combined changes will ensure we are not only satisfying advertisers, by providing a premium environment in which to showcase their goods and services, but our readers, who will benefit from quality content presented in a fresh new way,” Ms Mellor said.
Titles to be upgraded to ecoprime stock are:
- Greater Dandenong
- Lilydale & Yarra Valley
- Moonee Valley
The titles to include the new lifestyle section are:
- Caulfield Glen Eira
- Moonee Valley
- Port Phillip
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