KFC gets tactical

Jumping quickly into the fray of the week’s political shenanigans, KFC takes the opportunity to extend their current TV campaign, ‘Say it with chicken’ into newspapers.

KFC Say It With ChickenThese strips appeared in Saturday newspapers, underneath editorial analysis of the week’s events.Newspapers are the obvious environment for clever tactical ads that link to current events.

Click here to read more about how to make topical advertising work, and access our 2013 topical planning calendar here.


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