Kettle Chips case study

UK - Newspapers delivered sales, strengthened brand loyalty & buying intention for Kettle Chips.

Medium: Newspapers.
Audience: ABC1 35-65
When: October – November 2011
Objective: To increase purchase by existing buyers and tempt back lapsed users by reminding people of the simple, natural, unprocessed values of KETTLE Chips.
Methodology: dunnhumby sales analysis: 93,962 sample. Millward Brown pre-post tracking: 659 sample

Results:

  • Sales uplift of 20.5% during & 19.4% post campaign
  • Frequency of purchase increased
  • Newspapers strengthened brand loyalty & buying intention

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