Keep your weekend moving

Metro is running an engaging press ad to encourage Melburnians to use the service during the weekend.

Metro We Keep Your Weekend MovingThe advertisement, ‘Keep your weekend moving’, ran in commuter press, targeting a relevant audience already relying on public transport to help them go about their weekday activities.

The detail of the illustration works on two levels; it’s visually arresting in its own right but also provides commuters, when they have plenty of time on their hands, with an opportunity to engage with the minutiae of Melbourne’s landmarks and bottlenecks (Metro line excepted!).


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