Introducing the Action Map

ActionMap identifies what form of action a newspaper ad is likely to generate.

According to a recent Carat/Microsoft study, shoppers are taking a less linear approach to everything from groceries through to motor vehicle purchases.

In line with this shift, in 2010 The Newspaper Works created a third proprietary newspaper measure (the first two being RoleMap and Newspaper Creative Diagnostics) called ActionMap, which takes things one step further and identifies the form of action a newspaper ad is likely to generate.

Download a 4-page PDF, More twists and turns on the path to purchase, which introduces the ActionMap measure and showcases the different types of action driven by newspapers ads from Woolworths, Kmart and Air Asia.

Downloads