However this one, seen in the weekend edition of the Australian Financial Review is unique. Using long copy to not just explain who it is they’re trying to recruit, The Shannon Company tells us who they are as a company and as a brand.
It’s a clever strategy that piques the curiosity of not just candidates, but potential clients.
Long copy doesn’t work for every category or brand, but it can work when well thought through.
Click here for some examples that employ long copy to their advantage.